A study carried out by Accenture has shown that security and privacy are significant concerns for consumers shopping on mobile devices.
The 2nd annual Accenture UK Holiday Shopping Survey offers insights into consumer buying patterns during the Christmas period and has shown that 39% of those surveyed are concerned about the safety of their data with an anticipated leap in the number shopping on smart phones and tablets this holiday period.
Over 1,500 UK shoppers from around the country were surveyed giving a true indication of retail performance expectations both on the high street and online at a key time for the sector. This year’s results shows that overall, consumers are more optimistic with 20% planning to spend more on Christmas and 43% feeling more optimistic about their financial situation in general, pointing to a promising period for retailers.
“The intention of consumers to spend more this Christmas points to what should be a strong trading period for retailers,” said Matt Prebble, managing director, Retail, Accenture UK & Ireland. “We found that 35% of consumers have already started purchasing their Christmas gifts, giving retailers an extended period to drive revenue. To ensure they capitalise on this opportunity, retailers should make sure they are offering a seamless experience with targeted offers and promotions extending across all of the digital and physical channels.”
Despite these concerns, 41% said they still planned to shop on a mobile device looking for a bargain. “Consumers want to shop via any channel, at any time,” said Prebble. “So it is critical that retailers begin to think with a mobile first approach to ensure they provide services in a way that the customer wants, or they could risk losing trade to their competition.”