Today’s IT Leaders Want Outcomes, Not Products

    Female manager drawing with a digital pen
    ©Francesco83

    The concept of digital transformation places a clear emphasis on the word “digital,” but businesses don’t want IT solutions, according to Michael Jeucken of Eshgro; they want business outcomes. With so many cloud options and components to choose from, cloud sellers need to make a case to a new audience.

    In the past, IT professionals made decisions for what technologies companies will adopt. Increasingly, Eshgro and other companies are working with higher-level individuals within the company and working out the details with people further down the ladder.

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